We had a short blog post last week about the Optimus line of keyboards from design studio Art. Lebdev.
We had a brief chat with them and they gave us more information about their existing products and their upcoming releases.
Why Optimus keyboards? Is Art. Lebdev scratching it's own itch?
Can't answer this one. Optimus? Maybe because they are optimal 
.
Who is the demographic? What kind of good / bad feedback have you got...
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Lost Type is a type foundry co-op. The designers get 100% of the funds. Your video gets classy fonts. Everybody wins. Founded by Riley Cran and Tyler Galpin, Lost Type is on a mission to make high-quality typography accesible to everyone. According to the site: Users have the opportunity to pay whatever they like for a font, you can even type in '$0' for a free download. Hey, the 'pay-what-you-can' method worked well for talented artists like Radiohead and Louis CK why not for talented Typographers? Bel...
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