Impossible Software 04/13/12

Is this the end of the tedious keying and roto work needed for custom product shots? See how Impossible Software injects advertising into videos.

The velvet revolution that is HTML-5 continues to shake up the video industry. Impossible Software, a Munich based startup, is currently in beta with a service that would allow advertisers to dynamically insert products into video. This kind of service has been talked about for years but the technology may have finally caught up with the hype.

When you go to their homepage you’ll see a video loop. It’s the same shot being played twice except the content on the poster board is different!

Pretty crazy, huh?

In the very least, you have to give them credit for near perfect product / shot integration. In their own words:

Whether you need to create a dozen personalized videos of your video clip or thousands of different variations of a pre-roll advertisment. Use our powerful HTML5 web-based video post-production tools and cloud video rendering services to create individualized versions of your video on demand.

Check out their Live Demo page. You may very well leave with the impression that they’ve pulled off the impossible.