Popcorn.js is an HTML5 media framework that lets anyone create time-based interactive media on the web.
HTML5 seems to be everywhere these days.
This open standard gives Web-based apps video support, graphics, styling effects, and interactive awesomeness right in the browser.
Mozilla, the folks that brought us the Firefox browser among other things, see the potential HTML5 has for video content creators.
Their Popcorn.js media framework aims to make video work like the Web.
More than an enabling medium for transmedia, it’s the perfect platform. We’ve already written about how Radiolab used Popcorn to create an interactive, multi-media presentation of one of their radio shows.
Filmmakers are now starting to get in on the action. Director Steven James used the technology to enhance his critically acclaimed documentary, The Interrupters. This transmedia project expands the journey the film explores into the persistent violence that plagues American cities.
The site features interactive webisodes, community resources and even a living shrine where users can honor victims with notes, recorded memories, and other personal tributes.
Popcorn is part of a larger ambition for Mozilla called the Living Docs Project. They team coders up with filmmakers in hack days to see what kind of new interactive medium can emerge.
StoryCode, the biggest Transmedia organization in New York, recently held a Popcorn deep dive where they explored how it can be used in immersive media projects. Our interview with StoryCode founder Aina Abiodun will wrap up the last week of our Transmedia month.
Make no mistake, this is the future of content creation. Adobe’s similarly capable beta product Edge only re-affirms this. The question now isn’t if, but when.
Check out the behind the scenes video on one of their hack days that shows how this collaboration between left- and right-brained creatives plays out.